ABC of Service
"People don't buy for logical reasons. They buy for emotional reasons."

Zig Ziglar

In today’s competitive world, good service isn’t good enough — it has to be exceptional. ABC of Service is a full-day, high-impact training that transforms everyday customer interactions into memorable, loyalty-building moments. This workshop equips you with practical tools to build a service culture that lasts.

ABC of Service is built around three powerful pillars:
Attitude:
Cultivating the right mindset and emotional intelligence
Behavior:
Demonstrating professionalism, empathy, and consistency
Communication:
Engaging with clarity, active listening, and confident problem-solving
Format Overview
Duration: Full-day
Group Size: 8–16 participants
Delivery: In-person
Includes:
  •  Real-life scenarios tailored to your service context
  •  LEGO® SERIOUS PLAY® to explore values and team alignment
  •  Scenario role-playing for practical behavior training
  •  Group reflections and action planning to embed learning
Target Audience:
  • Frontline teams in hospitality, retail, healthcare & beyond
  • Team leaders and supervisors seeking to embed a culture of service
  • HR and L&D professionals building onboarding programs
  • Businesses facing service inconsistencies or challenges
  • New or rebranding companies looking to immerse staff in the brand experience

Learning Objectives:

  • Apply service rules and principles with consistency
  • Understand how their actions directly affect customer experience and reviews
  • Engage in personalized, emotionally resonant ways
  • Demonstrate proactive problem-solving and service recovery
  • Turn complaints into moments of loyalty

Your customers are masters at collecting experiences. Only the best deserve their attention.
Is ABC Of Service Right For Your Team Or Situation?
ABC of Service is fully customizable for any organization that deals with people — customers, guests, patients, or clients.
Whether you're scaling, transforming, or launching a new vision, this program adapts to reflect:

  • Your unique service scenarios
  • Industry-specific language and tone
  • Current gaps, growth goals, or cultural shifts

From high-touch luxury brands to high-volume service centers — I build the experience around your needs.
Gallery
Here’s a glimpse into some of the workshops I’ve had the joy of facilitating — full of energy, reflection, and hands-on learning.
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