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LEGO® SERIOUS PLAY® Workshop for Sales Teams
Sales teams operate in a dynamic and increasingly interconnected environment shaped by digital transformation, evolving customer expectations, intense market competition and economic uncertainty. Succeeding in this landscape requires a growth mindset, strong collaboration and the ability to adapt quickly to changing market conditions.
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The LEGO® SERIOUS PLAY® Workshop provides a powerful learning environment in which sales teams can explore complex challenges, share diverse perspectives and develop practical solutions. Through structured, hands-on dialogue, participants build shared understanding and leave the workshop with clear commitments and actionable next steps.
During a LEGO® SERIOUS PLAY® Workshop, sales teams can work constructively with topics such as customer engagement and relationship building, improving the effectiveness of the sales process, understanding market competition, strengthening collaboration within the team, deepening product knowledge, addressing customer objections, navigating remote or hybrid sales environments, and identifying new opportunities for growth.
During a LEGO® SERIOUS PLAY® Workshop, sales teams can work constructively with topics such as customer engagement and relationship building, improving the effectiveness of the sales process, understanding market competition, strengthening collaboration within the team, deepening product knowledge, addressing customer objections, navigating remote or hybrid sales environments, and identifying new opportunities for growth.
The workshop enables sales teams to align around customer needs, strengthen collaboration, and create a shared roadmap that supports more effective communication, stronger client relationships, and better sales outcomes.
Format overview
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DurationFlexible, ranging from a focused 4-hour session (half-day) to a full one-day workshop or an extended two-day workshop when deeper exploration and alignment are needed. -
ParticipantsIdeally 6–10 participants. Larger groups are possible depending on the objectives and format of the session. -
Prerequisite knowledgeNo prior knowledge required. Everyone in the group should have an interest or stake in the topics on the agenda and be open to reflection and constructive dialogue. -
ApproachLEGO® SERIOUS PLAY® Application Techniques, 3D Canvas and other structured facilitation methods. 100% participation from everyone, 100% of the time, in a constructive and psychologically safe environment. Participants build models, share perspectives and reflect together. Delivered by an experienced LEGO® SERIOUS PLAY® Facilitator. -
ResultEvery participant is committed to the shared answers and solutions, which have been formulated during the workshop. -
Focus on challengesStrengthening customer relationships; understanding customer needs; improving sales process effectiveness; handling customer objections; navigating market competition and positioning; collaboration within the sales team; cooperation with other departments; sharing sales best practices; identifying new opportunities for growth; maintaining motivation and engagement within the team.
Learn more about LEGO® SERIOUS PLAY® workshops:
Gallery
Here’s a glimpse into some of the workshops I’ve had the joy of facilitating — full of energy, reflection, and hands-on learning.
Frequently Asked Questions
LEGO® Serious Play® is a facilitation method that helps teams explore complex topics through models and reach shared understanding and decisions faster.
It’s a serious business tool used for strategy, leadership, communication, conflict resolution, and team alignment.
It helps make invisible things visible — expectations, tensions, roles, and unspoken issues — enabling more honest and productive conversations.
On top of that, LSP is a powerful tool for self-reflection. It works best when participants are open to reflecting on their behavior and experience.
On top of that, LSP is a powerful tool for self-reflection. It works best when participants are open to reflecting on their behavior and experience.
Yes. It is especially effective for leadership teams when aligning on communication, decision-making, and ways of working.
- 6 – 10 participants for deep work
- 10 – 30 for team and cross-functional sessions
- up to 50 in adapted formats
From 4 hours to a full day.
For deeper topics, a full-day format is recommended.
For deeper topics, a full-day format is recommended.
No preparation is needed for participants. However, I always conduct 1–2 alignment sessions with the client to tailor the workshop as each session is custom-designed.
I provide all LEGO® Serious Play® sets, bricks, and facilitation materials needed for the workshop.
I provide all LEGO® Serious Play® sets, bricks, and facilitation materials needed for the workshop.
Based on your initial goals. Some examples:
- shared understanding
- aligned principles and standards
- concrete agreements
- clear next steps
- Team alignment and trust-building
- Tension between departments
- Need for communication standards
- Emotional intelligence & stress management
- Role clarity and accountability
- Vision and strategy development
- Onboarding and culture discovery
- Leadership and values exploration
- Retrospectives and project reviews
- Co-creation of internal processes or brand identity
- Personal and professional growth journeys
Not sure where to start? Let's connect!
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