Мы используем cookie и Яндекс Метрику для корректной работы сайта и анализа посещаемости.
LEGO® SERIOUS PLAY® Workshop for Product, Service and Experience Teams
The LEGO® SERIOUS PLAY® Workshop is highly effective in situations where a team needs to explore, shape or rethink a product, service or customer experience. It creates a structured space in which participants can make ideas visible, align different perspectives and work through complexity together.
Would you like to connect?
By clicking "Send" button you agree to our Privacy Policy.
This format is especially useful when teams are preparing to launch a new product, designing or redesigning a service, improving an existing customer experience, clarifying value propositions, identifying gaps and friction points, or aligning around the future direction of an offer. By combining hands-on thinking, storytelling and shared reflection, the workshop helps teams move from abstract ideas to tangible insights and practical next steps.
During a LEGO® SERIOUS PLAY® Workshop, participants can work with topics such as product vision, user needs, service design, customer journeys, pain points and opportunities, feature prioritization, team alignment, innovation, and the improvement or adaptation of existing solutions.
During a LEGO® SERIOUS PLAY® Workshop, participants can work with topics such as product vision, user needs, service design, customer journeys, pain points and opportunities, feature prioritization, team alignment, innovation, and the improvement or adaptation of existing solutions.
The workshop enables teams working on product, service and experience design to explore ideas together, align around client or user needs and strategic priorities, and create a shared roadmap that supports clearer direction, stronger collaboration, and more meaningful design outcomes.
Format overview
-
DurationFlexible, ranging from a focused 4-hour session (half-day) to a full one-day workshop or an extended two-day workshop when deeper exploration and alignment are needed. -
ParticipantsIdeally 6–10 participants. Larger groups are possible depending on the objectives and format of the session. -
Prerequisite knowledgeNo prior knowledge required. Everyone in the group should have an interest or stake in the topics on the agenda and be open to reflection and constructive dialogue. -
ApproachLEGO® SERIOUS PLAY® Application Techniques, 3D Canvas and other structured facilitation methods. 100% participation from everyone, 100% of the time, in a constructive and psychologically safe environment. Participants build models, share perspectives and reflect together. Delivered by an experienced LEGO® SERIOUS PLAY® Facilitator. -
ResultEvery participant is committed to the shared answers and solutions, which have been formulated during the workshop. -
Focus on challengesProduct vision and concept development; service design and redesign; customer journeys and user experience; identifying pain points and improvement opportunities; value proposition design; aligning around user needs; feature prioritization; innovation and idea development; adapting existing products or services; team alignment around future direction.
Learn more about LEGO® SERIOUS PLAY® workshops:
Gallery
Here’s a glimpse into some of the workshops I’ve had the joy of facilitating — full of energy, reflection, and hands-on learning.
Frequently Asked Questions
LEGO® Serious Play® is a facilitation method that helps teams explore complex topics through models and reach shared understanding and decisions faster.
It’s a serious business tool used for strategy, leadership, communication, conflict resolution, and team alignment.
It helps make invisible things visible — expectations, tensions, roles, and unspoken issues — enabling more honest and productive conversations.
On top of that, LSP is a powerful tool for self-reflection. It works best when participants are open to reflecting on their behavior and experience.
On top of that, LSP is a powerful tool for self-reflection. It works best when participants are open to reflecting on their behavior and experience.
Yes. It is especially effective for leadership teams when aligning on communication, decision-making, and ways of working.
- 6 – 10 participants for deep work
- 10 – 30 for team and cross-functional sessions
- up to 50 in adapted formats
From 4 hours to a full day.
For deeper topics, a full-day format is recommended.
For deeper topics, a full-day format is recommended.
No preparation is needed for participants. However, I always conduct 1–2 alignment sessions with the client to tailor the workshop as each session is custom-designed.
I provide all LEGO® Serious Play® sets, bricks, and facilitation materials needed for the workshop.
I provide all LEGO® Serious Play® sets, bricks, and facilitation materials needed for the workshop.
Based on your initial goals. Some examples:
- shared understanding
- aligned principles and standards
- concrete agreements
- clear next steps
- Team alignment and trust-building
- Tension between departments
- Need for communication standards
- Emotional intelligence & stress management
- Role clarity and accountability
- Vision and strategy development
- Onboarding and culture discovery
- Leadership and values exploration
- Retrospectives and project reviews
- Co-creation of internal processes or brand identity
- Personal and professional growth journeys
Not sure where to start? Let's connect!
Copyright © 2026 reBELL
All rights reserved.
All rights reserved.
